Branding is about having more than just one logo variation. A brand identity is a system that represents you, your business and your values. Having a strong brand creates a cohesive experience for your audience and helps your business become profitable. Having just one logo – usually called the primary logo, just isn’t enough. In this blog post I will explain the reasons why your business needs logo variations.
First and foremost, you may be asking yourself what the difference is between a primary logo, alternate logo and submark. Let me answer that for you!
What is a Primary Logo?
Your primary logo is the main logo that you use on your website, blog, and social media. This logo is often displayed at the very top of a website between the menus.
Here is an example of a primary logo:
What is an Alternate Logo?
An alternate (or alternative) logo is simply the shorter version of your primary logo. Alternate logos are often the variations of your primary logo – for example, your logo without the tagline, a stacked version, and so on.
Here is an example of an alternate logo:
What is a Submark?
A submark (similar to the alternate logo) is a simplified version of your main logo. A submark is often used on social media as your profile picture, favicon, footer logo, or on business stationery and other graphics. Submarks are often geometric shapes like circles or squares. Or it may be a symbol that represents your brand. (For example, the M in the McDonalds logo.)
Here is an example of a submark:
Why do your need Logo Variations?
Branding: You really need more than one logo to build a one of a kind, cohesive and seamless brand. Your brand design is a system and all of the design elements work together and separately all at the same time.
Versatility: Logo variations are essential for design where your main logo simply does not fit. An alternate logo can make a great watermark to protect your work. And a submark is great for social media profiles and footer widgets.
Having multiple logo variations for your brand is an important step in building a strong visual brand identity. Feel free to browse our shop for inclusive brand identity packages!