If you’re a blogger or a designer then I’m sure you’ve noticed branding boards being used on Pinterest and other blogs. But do you know how to create one and how they can be used? Well, look no further! I have a great step-by-step guide on how to create your own personal brand board.
Building a business is no small endeavour and creating a brand for your business just might be one of the most challenging aspects of the process. It takes time and consistency to build a truly beautiful brand. In order to stand out, you’ll want to organize your brand assets to ensure you are keeping up with the integrity of your brand that you have worked so hard to create. This is where a brand board comes into play.
So what exactly is a brand board?
A brand board is a collection of the core items used to represent your brand. It can be a one-page document, multi-page reference guide, interactive, and more. Having a consistent look and feel to your brand really helps with your aesthetic appeal.
Why do I need a brand board?
The main purpose of a brand board is to provide consistency across your brand. It serves as a guide as you grow your brand to keep you from straying too far from your elements.
What must my brand board have?
There are a few different things you should always include on your brand board. Here are my top 6 suggestions.
The most important part of your branding board is the logo. This should be the first thing that people see. Your logo identifies your brand and business.
Your logo will more than likely have a color or two included in it so you’ll want to include those in the color portion of your brand board. You can choose to display only the primary colors or have both primary and secondary on the board.
Include the typeface used in your logo on your brand board. Try to include a type sample and the name of the typeface. If you use certain typefaces for a specific part of your brand content, be sure to mention that on your board.
Additional design elements really help to clarify your brand and stand out among others in the industry. Make sure that you select elements that can be used in a few different ways.
Not every brand has an alternate logo or submark, but if you do, be sure to include it on your brand board.
When creating a brand, it’s wise to create a Pinterest inspiration board first. Use the images from the board to create your inspiration section. Make sure you use images that really resonate with your brand and fit well with the overall aesthetic that you’re aiming for.
When creating a brand, it’s wise to create a Pinterest inspiration board first. Use the images from that board to create your inspiration section.
The Final Touch
Once you have all of the elements from above, you can easily organize everything into your very own brand board. You can always tweak your brand board and refine it as your brand grows.
I hope this list has helped you create a unique and cohesive brand board of your own. Feel free to share your creations in the comments below!