If you’re a blogger then you probably know how important it is to feature that perfect flatlay image in your blog posts and on social media. But how do you go about creating a beautiful flatlay that captures your readers and tells a story? Here’s a few tips and tricks to help make your blog and social media look both stylish and professional.
Set up your Background
You’ll notice that most flaylays have a very simple background – whether it’s plain white, wood, or marble – the background you use is very important when it comes to setting the scene. You don’t want to use something that is too busy or distracting. I recommend using a simple white desktop or wood plank.
Opt for Natural Lighting
The number one rule when it comes to creating a gorgeous flatlay is to always shoot in natural light, either in the morning or the afternoon as midday light is quite harsh. Natural lighting is the best because it doesn’t create shadows, so try to shoot somewhere near a large window or glass doors.
Gather your Props
Props are absolutely vital to setting the scene of your flatlay. One of the more commonly used props are flowers – bright coloured flowers are best in contrast to the white background. As well as flowers you can also use ring trays, pens, odds and ends, or even your favorite cosmetic item. Books with inspirational quotes or an eye-catching cover work well too.
Nobody likes a cluttered or chaotic flatlay! Be sure to leave space between each item. The space doesn’t have to be big, but it needs to be enough to create a sense of balance in your image.
A Birds Eye View
The aim of a flatlay is to shoot from above the layout, ie from a birds eye view. If you’ve set up your flatlay on the floor, you should be able to shoot from above while standing, but it will become much more difficult if you’re shooting on a table. So get up high if you need to using a stool or a ladder.
Choose a Theme and Color Palette
The theme is important because your flatlay should tell a story, so ensure every piece of the flatlay is in line with the overall theme. The theme could be anything from beauty to travel or fashion to food. Whatever the case, use products that flow together and would be seen in the same scene.
Just like choosing a theme, it’s important to choose a color palette for your flatlay so everything matches. Resist the temptation to add a contrasting color to your flatlay and instead accessorize with gold, black, white and metallic shades.
Set the Scene
Once you’ve gathered your props, it’s time to set the scene. It’s not enough to just toss everything in one frame and hope for the best. You have to actually arrange the items in a well ordered fashion. Flowers are usually best put on the top left or top right of the frame. Ring trays and other decorative items are great to use in the corner to help fill up that awkward white space.
If you’re using a smaller item, put it on top of a number of books to help add depth to the scene.
And there you have it! You’re well on your way to being a flatlay pro!